Crain’s Chicago Business profiled Guaranteed Rate president and CEO Victor Ciardelli and the company in September 2012. The article focused on the company’s phenomenal growth and its plans for growing in the future.
Starting with how the company bounced back from both the dot-com bust and the 2008 financial crisis, the piece zooms in on Guaranteed Rate’s growth strategy, its competitors, and Ciardelli’s ability to lure top loan originators away from industry rivals with the company’s unique business model.
The article also takes on the heavy amount of refinancing in the market at the time, and Ciardelli predicted the company was well-positioned to continue growing even if interest rates rose due to the Guaranteed Rate’s longstanding focus on the purchase market. Ciardelli’s comments proved prophetic in 2013, as interest rates rose, refinancing dropped, but Guaranteed Rate continued to grow based on a strong base of purchase business.