In 2000, Victor Ciardelli launched Guaranteed rate, Inc. to be a different kind of mortgage company. He’d been a leading traditional leader and just knew there had to be a better way.
Sure, he offered lower rate and fees. But he also added features and services that allowed his clients to easily understand the mortgage process and transparently evaluate the total cost of a home loan. All with “we’re in this together” customer service.
Guaranteed Rate knew that obtaining a new mortgage or refinancing a home is stressful and filled with complexities that can be overwhelming and confusing. The company focused on being recommended–knowing that if it got that right, all the rest would follow.
